1962 'Man works hard, flowers are fragrant'


Reprint poster



Despite the failure of the Great Leap Forward, posters continue to visualize the successes of socialism. The aggressive scenes of the previous years are replaced with more romantic images of the good life. Very often, beautiful women are shown, apparently without any specific political message. In these years of relative relaxation, more and more posters with Chairman Mao are published.

Li Mubai and Jin Xuechen are two of the most famous designers of commercial posters featuring elegant ladies in the 1930s. After 1949, they are recruited to work for the publishing houses of the People's Republic, designing propaganda posters.

Designers: Li Mubai (李慕白)Jin Xuechen (金雪尘)
1962, October
Man works hard, flowers are fragrant
Ren qin hua xiang (人勤花香)
Publisher: Shanghai renmin meishu chubanshe (上海人民美术出版社)
Size: 77x52 cm.
Call number: BG E16/47 (IISH collection)

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