1964 'Long live Chairman Mao'

Reprint poster


Despite the failure of the Great Leap Forward, posters continue to visualize the successes of socialism. The aggressive scenes of the previous years are replaced with more romantic images of the good life. Very often, beautiful women are shown, apparently without any specific political message. In these years of relative relaxation, more and more posters with Chairman Mao are published.

A famous poster that will cause great problems for the designer during the Cultural Revolution: why did he not depict Mao? And why give prominence to such an elegant, bourgeois woman, instead of showing an ordinary worker?

Designer: Ha Qiongwen (哈琼文)
1964, January
Long live Chairman Mao
Mao zhuxi wansui (毛主席万岁)
Publisher: Shanghai renmin meishu chubanshe (上海人民美术出版社)
Size: 76.5x53 cm.
Call number: BG E12/605 (IISH collection)


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