1966 'Criticize the old world and build a new world with Mao Zedong Thought as a weapon'
Cultural Revolution (1966-1968)
The Cultural Revolution is a series of campaigns, initiated by Mao, intended to transform China into a truly revolutionary country. Big-character posters are used to denounce people as opponents of the Revolution. Red Guards (pupils and students who swear loyalty to Mao and his Little Red Book) destroy anything that is branded 'old' and eliminate people considered 'rightists'. The campaigns result effectively in a civil war. The country is in chaos, but the posters only show enthusiasm.
The Little Red Book features quotations from Mao's writings. It is small and bound in a red plastic cover so you can always carry it with you. A good Red Guard knows the book by heart and rarely reads anything else.
Designer: Propaganda Poster Group Shanghai renmin meishu chubanshe (上海人民美术出版社宣传画组)
Criticize the old world and build a new world with Mao Zedong Thought as a weapon
Yi Mao Zedong sixiang wei wuqi pipan jiu shijie jianshe xin shijie (以毛泽东思想为武器批判旧世界建设新世界)
Publisher: Shanghai renmin meishu chubanshe (上海人民美术出版社)
Size: 108x77 cm.
Call number: BG E15/699 (Landsberger collection)