1953 'New view in the rural village'


 Reprint poster

Building the People's Republic (1949-1956)

The proclamation of the People's Republic of China brings an end to decades of war and civil war. The Communist Party rules, the Nationalists flee to Taiwan. Two themes are prominent on the posters of this period: the proclamation of the Republic itself, and the reconstruction of agriculture and industry, bringing abundance and prosperity. The Soviet Union supports China. But there are also problems to be solved, such as dealing with opponents of the Party. The first wave of Mao posters appear, a prelude to his later glorification.

pretty girl with a fashionable haircut in a rice field. The artist designed glamorous film posters in the 1930s, and it still shows.

Designer: Xin Liliang (忻礼良)
New view in the rural village
Nongcun fengguang (农村风光)
Publisher: Sanyi Printers (三一印刷厂)
Size: 53.5x77.5 cm.
Call number: BG E12/527 (IISH collection)

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